THE FRIENDLY ART OF PERSUASION

In the creative services arena, "the pitch" is the lifeblood of our business. Six figure sums are regularly spent to win an account and a hot idea is worth more then a careful analysis. It's a crazy, high stakes game that will make you or break you.

While we don't advocate the business model, if you are in a business that relies on proposals you might want to consider taking advantage of our best practices and lessons learned.

The first question you have to ask about any RFP is, "is this a qualified opportunity?" This is one time when hope is not a strategy. Developing a formal "go/no go"methodology is one place where our services can start.

Taking a dispassionate look is especially valuable when you are the incumbent and your people "know everything there is to know" about the client - except why this opportunity went to bid... And what they have to do to win back the business.

We can also help you to translate your proposal into a presentation, oversee the design and writing of the presentation materials and prepare your team to seal the deal.

You may have heard the expression that "You can't catch fish without a hook in the water." As we see it, our job is to help you to get the right bait on your hook.