COMMUNICATIONS WITH A (POINT OF) VIEW

There comes a moment on every project when the big idea has to be written down. Whether it is to get all our ideas in one place, share our thinking or to get everyone on the same page... every project needs a writer.

Ideas are hard. The meetings can be endless. Dead ends loom. The box you need to think your way out of usually turns out to be a whole lot slipperier then anyone ever imagined. Which is why ideation is such a good team sport.

Now writing, writing is easy. One guy can do that alone. Put a word after the one before it, do it a few more times to achieve the desired page count; then relax as the words carry the reader merrily along to the totally logical, brilliant solution that is the idea that so tormented the team during its development.

Recently, we came across the work of a contemporary American writer, Lawrence Wechsler who describes himself as a creative non-fiction writer. He writes that "When I report, I aspire to accuracy... but after I've gathered the material and I have that pile of notes on the table, that's when the fun really starts..."

When writing for a corporate client, my goal is to use the story between the facts to create a rational universe, where everything happens for a reason that directly relates to the reader.