The focus, the branding and above all else the work ethic of Intel is nothing short of amazing. Andy Grove. the former CEO and now a Senior Advisor captured the unique zeitgeist when he wrote "Success breeds complacency. Complacency breeds failure. Only the paranoid survive."

Our first assignment was on the 25th Anniversary in 1993 - a series of five events nationwide produced by dick clark corporate productions.

In 2003 we were contacted by long time friend Brad Hood who was working as Creative Director for Campos Creative Works. Their job was to support CEO Craig Barrett's presentations. Craig travelled to 30+ countries each year, so this was no small task. We became emerged in a sea of acronyms like IDF, ISMC, APAC, LARS and EMEA. There were calls with Intel teams around the world - from Ukraine to China to Brazil.

It was great stuff - Craig was a voice for innovation, progress and education - it was about ideas not products, and people not processes.

In his unique style, Craig told every audience that the difference between participating in the future and being eclipsed by their neighbors and rivals around the globe was largely dependent on IT. Each show was custom built for the local audience with examples from education, government and business.

We did videos on everything from steel manufacturers in India to hospitals in Thailand to insurance companies in the PRC to the research station on the Galapagos to rose growers in Colombia. Then Craig welcomed on stage a cast of characters from pilots to rock stars to race car drivers to little kids. He is a wonderful host but what helped hold it together is that everything we touched, had been touched by IT.

There was a rhythm to it all which developed into a creative workflow. We would research and deliver backgrounders on all the countries being visited on a tour. These went to Craig's staff and our internal teams. Then Brad worked with the in-country teams to choose the stories and guests Craig would present on stage. We would prepare the questions for the video crews and edit the interviews when they came back.

While the nature of corporate communications makes it impossible to know with absolute certainty, IMHO the body of work that Craig, Brad and CCW have done together over the years stands alone in our industry for its impact on developing nations, as well for its duration and sheer volume of content.

There can be no doubt in anyone's mind that IT matters.

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