It's hard to admit that I'm a 'fanboy' but I've never even looked at another computer since Steve Jobs sent three Mac 128s to our offices as a thank you for our work on the introduction.

Our relationship with Apple began in 1980 when we met their amazing Creative Director, James Ferris. James set a simple standard - all he asked for was "the best possible thing".

The first years we worked on sales meetings and the Lisa launch. In the Spring of 1983 we began planning for Apple's biggest sales meeting yet, which we themed Leading The Way. At the meeting Steve screened 1984 for the first time and the house came down. The buzz around the pool and the parties afterwards was palpable and a newly confident Apple sales force went home to prepare for the battle of their lives.

On January 24, 1984 we introduced Macintosh at the 1984 Apple Shareholders Meeting. In April we produced Apple// Forever, a combination dealer and press event introducing a new Apple// one hundred days after the Macintosh launch. The event was widely reported in the national press and Newsweek described the concept as 'event marketing'. We ended up in Hawaii for the 1984 Sales Meeting with an opening we called BlueBusters.

It was during this whirlwind of shows that audiences saw the first flashes of the brilliance and charisma that we now all expect of Steve Jobs as a keynote speaker.

By the way, I have to say that I find it nothing short of amazing that this entire body of work exists twenty five years later on YouTube. More startling is that each of the links on this page were put up by a different person. Not one of them came from Apple.

In 1986, our Creative Director, Michael Markman took a job at Apple. In 1987 he commissioned a video for the Tenth Anniversary we called Ripples. The custom track was inspired by a popular Bruce Springsteen song. The video consists of footage from various Apple productions that we collected from offices around the world. (You'll see a very young Kevin Costner in a rare spot.)

Michael kept us busy producing sales meeting openers and direct marketing videos. The coolest one was "The Open Door: Macintosh, MIDI and Music". For the film we travelled across the country interviewing great musicians like Carlos Santana, Laurie Anderson and Chick Corea who told us the story of how Macintosh was changing the way they made music. It was a foreshadowing of what I call "the democratization of the desktop" which has changed communications as we know it.

It was a most excellent, insanely great adventure!