This is an integrated event model that we developed for an F500 company that was interested in pursuing a small and medium business audience.

During the pre-event, the principal sponsor (aka title sponsor) sets up a variety of partnerships. The goal is to leverage the partners credibility with the target audience to drive content development and audience acquisition.

As a junior sponsor, you would not receive all of the benefits that accrue to the title sponsor. But you can get the things that make a difference to your business.

It is a matter of finding the right opportunity to invest in.

In this type of model, the event is the pivot point for the promotion. Simply put it gives the campaign something to build to, crescendo and then build from - thus the Push/Pivot/Pull monicker. This is a long term strategy since revenue will not accrue until the Post-Event phase.

It is equally valuable to think of your own promotions in terms of a pre - pivot - post model.

Whether it is by being selective about what you choose to sponsor at a trade-show, or how you structure your deal within a bigger promotion, we can help you to tie the best opportunities together into a cohesive campaign. Please see our page on the purchase cycle for more detail.