Every company needs a client that is willing to give them a shot... for us it was RSO Records. When we met them, RSO was riding the Saturday Night Fever rocket. Our job was to bottle all that energy into a series of presentations they could present to record chains across America.

This was 1978, and yes Virginia there were once retail outlets for music... and CDs had not yet been invented. This was back in the day and it was pure - LPs, cassette tapes and the almighty 8-track; and RSO was selling all of them in chart busting quantities. Saturday Night Fever was the number one best-selling soundtrack of all time, and won the Grammy for Album Of The Year.

Riding a hot hand, RSO was using Fever to drive pre-orders for their next hits, the soundtrack from Grease. Which was followed by the release of Sgt. Pepper's Lonely Hearts Club Band - which because of the buzz we helped create went triple platinum before the movie was released.

It was an extraordinary introduction into the world of rock 'n roll. Best of all it was content free - all that our clients wanted us to do was use their album art to animate the songs they were introducing. This gave us a stunning portfolio and the chance to develop techniques that we would later apply to everything from computers to motorcycles to the Space Shuttle.

It was a long, glorious run!

Fun? We got the new music first. We projected sixty foot images and played back our soundtracks at rock concert levels. It was a blast.

But like all good things, it had to end. There was a game-changer no one saw coming - oh no, MTV...

The BMW and Ford projects demonstrate what a powerful promotional tool entertainment is. The decline in unit sales of recorded music, and the rapid development of alternative distribution strategies has opened the door to new opportunities to target specific market segments.