There are few things more awe inspiring than a brand new airplane. And there is no better place to see one than in a final assembly hangar at the Boeing Commercial Airplane Group in Seattle. If you get a chance to visit - go. Trust me, you will never forget it.

My relationship with Boeing began in 1981 when I met T. Craig Martin from Boeing Public Relations. Craig and I were Board members together and he invited us to develop a concept for the launch of the Boeing 757 in 1982. The show we helped to create used projection screens to reveal the aircraft - something that had never been done before.

Ten years later I was working at dick clark corporate productions (dccp) when we were awarded the RollOut Ceremony for the new Boeing 777. The 'triple-seven' was the first jetliner to be 100% digitally designed using 3D computer graphics. The Rollout took place in 1994 in the final assembly hangar for an audience of 100,000.

Two years later our client Graeme Howard, the Director Of Customer Relations, asked us to create the launch for the Next Generation 737. We created "Building On Success" - transforming the entire 737 assembly hangar into a fully lit display of technology, with a theater for the plane. 50,000 people walked through the exhibit in one day.

We then designed and installed the Boeing booth at the 1996 Paris Air Show. This was an interesting project because the Boeing McDonnell merger was in progress, so we focused the experience on high level concepts. One of the biggest innovations in the booth was the use of three forty inch Fujitsu plasmas connected to the Boeing website allowing guests to get information about any Boeing program they were interested in. It seems common place today when you could do the same thing on an iPhone but it had never been done thirteen years ago...

In 1997, we produced "Day One" which marked the first day of operations for the new Boeing Company. After that, Graeme retired. He was a wonderful client and we took great pride in our work for him.

In 2001 Jack Morton was asked by our sister agency McCann Erickson to develop a concept to introduce the Boeing Sonic Cruiser at the Paris Airshow. It was a high concept counter-thrust to the Airbus A380 that allowed Boeing to focus the discussion on the point-to-point model they were backing to supplant the traditional hub and spoke which favored the A380.

Boeing did not receive any orders for the Sonic Cruiser. A year later it was shelved in favor of the 7E7 - which became the 787 Dreamliner. Most recently we led the creative portion of the bid that Encore Productions made to launch the 787 Dreamliner.

Times and clients change. But for us, the thrill of standing next to one of these magnificent flying machines - three and a half million parts flying in tight formation - never will.